At Holbrook Hospitality Group, our leadership team brings together decades of experience in hospitality, real estate, operations, and strategic growth. Guided by a shared vision of creating exceptional destinations, they lead with a focus on innovation, operational excellence, and long-term value creation.
Chairman & Chief Executive Officer
Alfred S. Holbrook serves as Chairman and Chief Executive Officer of Holbrook Life Management and brings more than 30 years of leadership experience in the senior living, hospitality, and real estate industries.
Prior to forming Solomon Holdings and Holbrook Life, Mr. Holbrook founded and built Eden Care Senior Living Services, LLC into one of the nation’s leading assisted living companies. Through a strategic combination of development and acquisitions, Eden Care grew to 52 communities across 26 cities, becoming the 12th largest assisted living provider in the United States before its successful sale to CNL Retirement Corporation in 2003.
Today, Holbrook Life is recognized as a fully integrated senior living and hospitality organization with expertise spanning development, operations, management, interior design, home care, and capital formation. Under Mr. Holbrook’s leadership, the organization has successfully partnered with public, private, and nonprofit organizations, developing and managing more than $3 billion in assets and over 15,000 senior living units.
What distinguishes Holbrook Life is its commitment to elevating senior living through hospitality, wellness, and innovation. Long before these concepts became industry standards, Mr. Holbrook championed a resident-centered approach that blends exceptional service, purposeful design, culinary excellence, and meaningful engagement to create environments where residents can thrive physically, emotionally, socially, and spiritually.
Beyond his accomplishments in development and operations, Mr. Holbrook has played a significant role in shaping the senior living industry on a national level. He was a co-founder of the National Investment Center for Seniors Housing & Care (NIC), the leading organization dedicated to advancing investment, innovation, and best practices throughout the seniors housing sector. He was also a founding member of the Assisted Living Federation of America (ALFA), now known as Argentum, helping establish one of the industry’s most influential advocacy and professional organizations.
Throughout his distinguished career, Mr. Holbrook has served on numerous industry, advisory, and university boards, contributing his expertise to educational programs, public policy discussions, and the advancement of senior living as a profession. He has remained focused on one mission: creating places where people not only live longer, but live better; transforming lives forever.
Chief Investment Officer
Vickie Curl serves as Chief Investment Officer of Holbrook Life Management, where she leads the company’s capital formation, investment strategy, and financial structuring initiatives. She is responsible for cultivating investor relationships, securing equity and debt capital for new developments, and overseeing investment strategies that support the growth of the organization’s senior living, hospitality, wellness, and mixed-use development platforms.
With decades of experience in real estate investment, asset management, and senior housing, Vickie is a respected industry veteran with expertise spanning capital markets, acquisitions, development financing, portfolio management, and strategic planning.
Prior to joining Holbrook Life, Vickie held leadership positions with The Mutual Life Insurance Company of New York (MONY), CNL Retirement Corporation, HCP and Eden Care Senior Living Services. Throughout her career, she has successfully overseen complex real estate portfolios, guided investment decisions, and managed assets through all stages of the development and operating lifecycle. Vickie formerly served as COO for Holbrook Life.
She also works closely with Solomon Development Services, LLC, providing strategic oversight and financial guidance throughout the development process, helping position projects for both operational success and long-term investment performance.
Chief Operating Officer & Chief Financial Officer
Justin Antonacci serves as Chief Operating Officer and Chief Financial Officer of Holbrook Life Management, where he provides leadership across financial strategy, operational performance, capital planning, and growth initiatives.
Justin has more than 15 years of experience in accounting, finance, and executive leadership. Prior to joining Holbrook Life, he served as Vice President and Chief Financial Officer of Mercedes-Benz Stadium, overseeing financial operations for the iconic $2 billion venue and supporting an organization generating approximately $500 million in annual revenue.
A licensed Certified Public Accountant since 2012, Justin combines financial discipline with a strategic and operational mindset. He holds both a Master of Accountancy and Bachelor of Science in Accounting from the University of Missouri–St. Louis.
Known for his analytical approach and collaborative leadership style, Justin plays a critical role in advancing Holbrook Life’s mission through strong financial stewardship, operational excellence, and sustainable long-term growth.
Chief Marketing Officer
Tosha Holbrook serves as Chief Marketing Officer of Holbrook Life Management, where she leads the organization’s marketing strategy, brand development, digital media, public relations, communications, and customer experience initiatives.
Throughout her tenure, Tosha has helped drive exceptional occupancy performance across the portfolio, contributing to four Holbrook communities achieving and sustaining census levels exceeding 90 percent. Her strategic approach combines data-driven marketing, storytelling, customer engagement, and brand positioning to create meaningful connections with residents, guests, investors, and community partners.
Most recently, Tosha has focused extensively on innovation initiatives throughout Holbrook Hospitality Group and was instrumental in the acquisition and visioning of Holbrook Farm. She now leads the development of the company’s farm-to-table program, creating authentic culinary experiences across Holbrook communities, restaurants, and future hotel destinations. In addition, Tosha spearheads the development of Holbrook’s proprietary branded mineral water and wines.
With more than 30 years of experience spanning industrial manufacturing, technology, real estate development, senior living, and hospitality, Tosha brings a unique perspective that blends creativity, innovation, operational insight, and strategic growth.
Chief Revenue Officer
Jack Miller serves as Chief Revenue Officer of Holbrook Life Management, where he leads revenue growth strategy, occupancy management, business development, and sales performance across the organization’s portfolio.
A purpose-driven leader with an entrepreneurial mindset, Jack is recognized for his ability to accelerate revenue growth, solve complex business challenges, and align teams around a shared vision for success. His expertise includes sales leadership, market expansion, operational collaboration, strategic planning, and performance optimization.
Most recently, Jack has led Holbrook Life’s sales and occupancy initiatives to record-breaking census performance across the organization’s portfolio of communities. In addition to overseeing community revenue growth, he is responsible for the performance of The Spa at Holbrook, which generates more than $2 million in annual revenue. His leadership has helped position Holbrook as a market leader through relationship-driven sales strategies, hospitality-focused service delivery, operational excellence, and a customer experience designed to enhance resident wellness and engagement.
Known for his attention to detail and disciplined execution, Jack plays a key role in advancing Holbrook Life’s growth, profitability, and long-term success. He also leads our AI initiatives and joint ventures.
Chief of Staff
Jeanette Grewe serves as Chief of Staff for Holbrook Life Management, acting as a trusted advisor and strategic partner to Chairman and CEO Alfred S. Holbrook.
She is responsible for helping execute, protect, and advance the Chairman’s vision while supporting strategic initiatives, organizational priorities, and enterprise-wide objectives. Jeanette works closely with executive leadership, investors, lenders, consultants, and development partners to ensure alignment, communication, and execution of critical business initiatives. Jeanette also leads our IT Team at Holbrook Life.
With extensive experience in executive administration, project management, and organizational planning, Jeanette plays an integral role in coordinating future development projects and facilitating regulatory and licensure requirements for Holbrook communities.
Her commitment to excellence, organization, and execution helps ensure that strategic initiatives move efficiently from concept to completion.
Corporate Director of Food & Beverage
Matthew Ianetta serves as Corporate Director of Food and Beverage for Holbrook Life Management, where he leads culinary, dining, café, service, and hospitality operations across the organization’s portfolio.
With more than two decades of experience spanning senior living, hotels, restaurants, banquets, cafés, and multi-unit food service operations, Matt brings a unique blend of culinary expertise, hospitality leadership, and operational excellence.
Prior to joining Holbrook Hospitality Group, Matt held leadership positions with JRI Hospitality, Crowne Plaza, Staybridge Suites, Renaissance Hotels, and Marriott International.
His experience includes assignments with the Atlanta Marriott Marquis, Marriott International Headquarters, and Renaissance Midtown Atlanta.
At Holbrook, Matt focuses on elevating the dining experience through innovative menu development, service consistency, team member training, leadership development, technology integration, and hospitality-driven operating standards. His passion for hospitality and culinary excellence helps advance Holbrook’s mission of delivering exceptional dining experiences that enhance wellness, engagement, and quality of life. Matt also leads the execution of our “Food is Our Medicine” program.