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OUR DESTINATIONS & Developments

Holbrook Hospitality Group creates exceptional places where people live, gather, retreat, and thrive. Our portfolio spans award-winning Holbrook Life communities, boutique hospitality destinations, wellness-focused developments, and agricultural experiences—all thoughtfully designed around our commitment to hospitality, wellbeing, and meaningful connection. From established communities to visionary new projects, each destination reflects our dedication to timeless design, exceptional service, and creating places people are proud to call home or visit.

HOTEL Division

Holbrook Hotel Collection is the luxury hospitality division of Holbrook, created to deliver exceptional destination experiences rooted in timeless hospitality, thoughtful design, and authentic service. Building upon Holbrook’s established reputation for creating distinctive lifestyle communities, the hotel collection is strategically expanding into high-growth destinations where demand for upscale accommodations continues to exceed supply.
The first two identified locations include Achasta in Dahlonega, Georgia—a premier mountain and golf destination nestled in the North Georgia wine country—and downtown Sugar Hill, Georgia, one of metro Atlanta’s fastest-growing mixed-use districts with increasing demand from business, entertainment, and leisure travelers. Each hotel will reflect Holbrook’s commitment to elevated culinary experiences, wellness, beautiful architecture, and personalized guest service while creating enduring value for investors and the communities they serve. As the collection grows, Holbrook Hotel Collection is positioned to become a premier luxury hospitality brand known for inspiring memorable experiences through excellence, purpose, and genuine hospitality.

Holbrook Hotel at Dahlonega Renderings

Holbrook Hotel Dahlonega will bring Holbrook’s signature luxury hospitality to the heart of North Georgia’s renowned wine and mountain region. Located within Achasta, a premier golf community minutes from historic downtown Dahlonega, the hotel will feature beautifully designed accommodations, exceptional dining, a full-service luxury spa and wellness experience, golf, and personalized service. Surrounded by the Blue Ridge Mountains, vineyards, outdoor recreation, and small-town charm, Holbrook Hotel Dahlonega will offer a distinctive destination to stay, dine, relax, gather, and experience the best of North Georgia—all with the warmth, excellence, and purpose that define Holbrook hospitality.

Holbrook Hotel at Dahlonega Renderings

Holbrook Hotel Dahlonega will bring Holbrook’s signature luxury hospitality to the heart of North Georgia’s renowned wine and mountain region. Located within Achasta, a premier golf community minutes from historic downtown Dahlonega, the hotel will feature beautifully designed accommodations, exceptional dining, a full-service luxury spa and wellness experience, golf, and personalized service. Surrounded by the Blue Ridge Mountains, vineyards, outdoor recreation, and small-town charm, Holbrook Hotel Dahlonega will offer a distinctive destination to stay, dine, relax, gather, and experience the best of North Georgia—all with the warmth, excellence, and purpose that define Holbrook hospitality.

Holbrook Hotel Sugar Hill will bring Holbrook’s signature luxury hospitality to one of North Atlanta’s most vibrant and growing communities. Located in downtown Sugar Hill, the hotel will feature thoughtfully designed accommodations, exceptional dining, a full-service luxury spa and wellness experience, and personalized service. Designed to complement the energy of the surrounding downtown district, Holbrook Hotel Sugar Hill will blend the sophistication of a luxury hotel with the warmth and genuine hospitality that define Holbrook—creating a distinctive destination to stay, dine, relax, gather, and connect.

Holbrook Hotel at Sugar Hill Renderings

Holbrook Hotel, Sugar Hill Renderings

Holbrook Hotel Sugar Hill will bring Holbrook’s signature luxury hospitality to one of North Atlanta’s most vibrant and growing communities. Located in downtown Sugar Hill, the hotel will feature thoughtfully designed accommodations, exceptional dining, a full-service luxury spa and wellness experience, and personalized service. Designed to complement the energy of the surrounding downtown district, Holbrook Hotel Sugar Hill will blend the sophistication of a luxury hotel with the warmth and genuine hospitality that define Holbrook—creating a distinctive destination to stay, dine, relax, gather, and connect.

Holbrook Hospitality Group’s hotel division is strengthened through its partnership with John Crow, a globally recognized leader in hotel and resort development, advisory, and asset strategy. John R. Crow is a 40-year veteran of the hospitality and real estate industry, bringing deep expertise across the full lifecycle of hotel development – from strategic planning and feasibility to brand positioning, development execution, and operational alignment. He has advised and supported hundreds of hotel and resort projects across more than 25 countries, spanning boutique hotels, luxury resorts, mixed-use destinations, and complex redevelopment initiatives. His experience includes partnerships with leading global hotel brands, capital groups, and operators, providing a level of insight and connectivity that is critical to successful hospitality investment.
Through this partnership, Holbrook Hospitality Group can combine its experience-driven, design-forward philosophy with world-class hospitality development expertise – positioning each project to become a distinctive, high-performing destination aligned with today’s evolving traveler and investor expectations.

HOLBROOK Communities

A pioneering collection of luxury wellness communities designed to enrich life at every stage. Holbrook Life blends elevated living, vibrant social connection, and exceptional care into beautifully curated environments.

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A TASTE OF Holbrook

An energetic eatery inspired by modern American comfort food and elevated pub fare, ideal for delightful meals and social nights.
A bright, garden-inspired café serving wholesome breakfasts, fresh lunches, and Starbucks coffee in a welcoming, casual setting.
Local Hearth Kitchen & Bar features a broad range of southern favorites and signature dishes, imaginative cocktails, crafted beers, old and new world wines.
A classic bistro experience with a contemporary twist, known for hearty dishes, welcoming hospitality, and timeless flavors.
At Holbrook Life, dining is not just about having a meal, it is an exquisite and unique experience, with the flexibility to dine when you want and how you want.
Art Deco Lounge with a vintage Back Bar brought in from Chicago. It has been reported that Al Capone frequented this bar on occasion.
A relaxed, welcoming café offering fresh, comforting favorites — perfect for casual meals, and everyday gatherings.
Elegant dining in a refined atmosphere, featuring chef-driven menus and impeccable service for memorable culinary moments.
An upscale dining destination blending refined cuisine with rustic charm — where farm-fresh ingredients meet culinary artistry.

At Holbrook, dining is more than a meal—it is one of the most powerful ways we nurture health, create connection, and celebrate life. Every menu is thoughtfully crafted around our belief that food is one of our greatest medicines, combining exceptional flavor with ingredients chosen to support long-term wellbeing.

Our culinary philosophy includes:

Farm-to-Table Freshness

Seasonal vegetables, herbs, and select produce harvested by partnerships with trusted local farmers and artisans.

Food as Medicine

Chef-crafted meals designed to nourish the body, support vitality, and promote healthy aging without sacrificing indulgence or flavor.

Seed Oil-Free Kitchens

Every Holbrook kitchen prepares meals without industrial seed oils, instead utilizing traditional cooking fats selected for both flavor and quality.

Pink Himalayan Salt

We season our cuisine with premium Pink Himalayan salt as part of our commitment to using thoughtfully selected ingredients throughout our kitchens instead of table salt, which increases inflammation in the body.

Scratch Culinary

Soups, sauces, dressings, desserts, and daily features are handcrafted by our culinary team using premium ingredients.

Restaurant-Quality Dining

Beautifully designed venues, chef-inspired menus, attentive tableside service, and an atmosphere that rivals the finest neighborhood restaurants.

Seasonal Menus

Inspired by the harvest, celebrating the freshest ingredients each season has to offer.

Curated Beverage Experiences

Boutique wines, handcrafted cocktails, refined zero-proof beverages, premium coffees, and wellness-focused refreshments complete every dining occasion.

Community Around the Table

Because some of life’s greatest moments happen over a shared meal.

Nourishing Community, Naturally
In Dahlonega, Georgia, The Farm at Holbrook was created with a simple belief: everyone deserves clean, honest food grown with care. Our fields will flourish with organic vegetables, herbs, and fruit—harvested at their peak and shared with our residents and local partners. More than a farm, we’re cultivating community and wellness from the ground up. Growing a healthier tomorrow, one seed and one harvest at a time.

Coming Soon

Two Elizabeths Vineyard is an elevated vineyard and winery destination nestled in the foothills of North Georgia, bringing together wine, food, and genuine hospitality in a beautiful natural setting. Guests can enjoy estate wines in our tasting room and a thoughtfully curated seasonal menu at our Café & Market, featuring fresh, locally inspired ingredients. Rooted in the land and designed around gathering, Two Elizabeths reflects the Holbrook philosophy of creating meaningful experiences through exceptional food, wine, and hospitality—where every season brings something new to the table and the glass.

Coming Soon